truefitness.com / 800.426.6570 / 1.636.272.7100 2
Frank Trulaske, founder and CEO of TRUE®, has had the same simple philosophy of
delivering superior products, service and support for over 29 years. Today, TRUE is the
global leader in premium cardio equipment for the commercial and residential markets.
Our goal is to be the leader in technology, innovation, performance, safety and style. TRUE
has received many awards for its commercial and retail product over the years and remains
the benchmark for the industry. Fitness facilities and consumers invest in TRUE products
for their durable commercial platforms used in all its cardio products, commercial, light
commercial and residential alike.
The proud manufacturing traditions of quality and the culture of innovation at TRUE has
given rise to a full line of truly extraordinary treadmills, indoor cycles and elliptical cross-
trainers. As a result, people all over the world are beneting from the TRUE experience.
Innovation across the full product line has made TRUE successful and is a trademark of
the TRUE heritage. TRUE’s patented Heart Rate Control® technology is just one of the
remarkable ways we deliver simple and superior performance every user can enjoy, and most
importantly, use to achieve personal health and tness goals.
TRUE strives to perfect biomechanically correct and orthopedically comfortable, functional
products. Whether it be the mesh seat in the recumbent bike, the Soft Step® in the elliptical
cross-trainers or the Soft System® in our treadmills, we deliver the best.
At the heart of our success is the relentless and systematic life testing of both our products
and their components. We have dedicated employees who understand our philosophy is to
deliver the best products in the world.
Our goal is not to sell the most cardio products in the world, but to deliver the world’s best
premium equipment for our customers’ health and tness solutions.
To own a TRUE machine is to be part of an exclusive tness community that delivers results
– your results.
Thank you for becoming a part of the TRUE experience.
